Writing the Vision - Mindie Burgoyne, a Maryland Writer


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Mindie Burgoyne - writer, author, business development rep
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Christmas Letter 2006

 

Blogging for Business
Using blogs to create buzz, pass information and drive traffic to your website.

Offerred Online

Mindie Burgoyne will cover ...
understanding the blogging platform and how a blog (short for web log) can become the personal "face" of your company, keep in touch with customers, attract attention and buzz and be a tool for contually driving traffic to your website.

TIME - 2 Hours

WORKSHOP OUTLINE

I. The New Marketing & PR

  • Mass Marketing is Dead
  • Customers have Scores of Choices
  • Moved from the Economy of Scarcity to the Economy of Abundance
  • Markets have become "conversations"
  • Your customers are your Ad Agency
  • A blog makes you an opinion leader

II. What is a BLOG and how can it help my company?

  • Blogging is constant - throw away content
  • Branding - your company's face to its customers
  • Media Contacts - be found, create a buzz
  • Driver of traffic to your website
  • More search engine exposure

III. Two Blogging Platforms - Wordpress and Blogger

  • Blog Elements
  • Tools for blogging
  • Preparation - #1 Niche and Voice
  • Preparation - #2 Who is Your Customer?
  • Preparation - #3 Blog Content Banks
  • Preparation - #4 Headshot & Bio
  • Preparation - #5 Choosing Categories

IV. Blog Content

  • What should I blog about?
  • How often should I post?
  • Building an audience
  • Blogging Ethics - Business Guidelines
  • Blogging Best Practices

V. Content Rules

  • The Title IS Everything
  • First sentence & paragraph - HUGE impact
  • MUST have a photo
  • Videos - big plus, no longer than 3 minutes
  • 500 to 700 words max (informal - write tight)
  • Use keywords
  • Make content skimable
  • End post in a way that encourages engagement

VI. Building a Following

  • Following blogs
  • Commenting on blogs
  • Fresh Content
  • Driver tools - Facebook, Twitter, Instagram
  • Guest Bloggers

VII. Case Studies - successful company blogs

  • International Brands
  • National Brands
  • Local Companies using the blogging platform

VIII.  Blogging Miscellany

  • Allowing time for a successful blog
  • Some Legal Points
  • Best Practices
  • Blogging Ethics

IX. Additional Resources

  • Books
  • Ebooks
  • Websites

To Book this Seminar email Mindie at
writingthevision@gmail.com

Harnessing the Power of Social Media - an overview on how access the tremendous networking and marketing power behind social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Blogging.

Blogging for Business - learning the blogging platform and how a blog (short for web log) can become the personal "face" of your company, keep in touch with customers, attract attention and buzz and be a tool for continually driving traffic to your website.

Beginning Blogging - Online Class - - Online Class - 4 weeks. Paricipants attend video session (1hour) and spend about 4 hours per week on assignments. At end of 4 weeks participants will have set up a blog on WordPress, edited images, published 2 posts, learned basics of SEO and how to drive traffic to the blog.

Social Media for Business Training Session I - An overview of the Big 5 Platforms - Facebook, LinkedIn, Twitter, YouTube and Blogging, and a strategy for using those platforms to increase business revenues.

Social Media for Business Training Session II - Focus on Facebook and LinkedIn with particular focus on Facebook Pages and LinkeIn Pages, and how to use these platforms to grow a business.

Social Media for Business Training Session III - Focus on Twitter, Blogging and You Tube, how the platforms work and how to integrate them into a marketing / pr plan for business.

Social Media for Retail - Maximizing the power of social media to promote, and grow a retail business - special focus on Facebook and Youtube.

Social Media Bootcamp -  All day session with modules on Facebook, LinkedIn, YouTube, Twitter, and blogging.  People that attend this bootcamp leave with a solid understanding of how to implement a social media strategy.

Social Media Customized Training - Training has been crafted for Human Resource Groups, Military, Tourism, Retail, and Real Estate.  Ask for a customized training for you group.

Social Media  - Private Consultation - one on one.

FEES:  Mindie Burgoyne negotiates the fees for speaking, presenting or putting on seminars with the host of the event.  Typical fee for one 3 hour session is $500 plus travel expenses.  Training for Maryland non-profit business associations with a specific mission to help business grow (e.g. Chambers, Economic Development offices) can be offered at no charge.  Ask about this.

What does the Host need to provide?
- The venue
- Live Internet connection
- White board with markers
- Projector for PowerPoint presentation
- Travel Accommodations if drive is in excess of 2 hours. 

Host also is communication point for registration and payment.  Attendees book directly through the host.

Please contact Mindie if you are interested in hosting a seminar or for further information.

 
 
 
SPEAKING PLATFORM
 
SOCIAL MEDIA FOR THE 21ST CENTURY (NEW) 

BLOGGING FOR BUSINESS (NEW)

BEGINNER BLOGGING - ONLINE CLASS

HARNESSING THE POWER OF SOCIAL MEDIA
SOCIAL MEDIA FOR BUSINESS I
SOCIAL MEDIA FOR BUSINESS II

SOCIAL MEDIA FOR BUSINESS III

SOCIAL MEDIA FOR RETAIL

SOCIAL MEDIA BOOTCAMP

PRIVATE CONSULT

CUSTOM TRAINING

UPCOMING TRAINING EVENTS

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Copyright 2006 -2017 by Mindie Burgoyne  All Rights Reserved. 
No material may be reprinted or used without written permission.