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New Seminar - Blogging for Business
Marion Station: October 31, 2011 - With so many businesses getting into social media platforms and marketing and PR budgets getting tighter, business blogs have become incredible tools for creating a buzz, getting news to customers and putting a personal face on companies. Mindie Burgoyne, who runs several blogs of her own, has crafted a seminar to show business leaders how to start a blog, create good content and use the blog as a means to get more media coverage, stay in touch with customers and drive traffic to the company website.
The New Media
Burgoyne states, "The days of getting wide media coverage through sending press releases to media outlets are over. And, while spending money on marketing and advertising is still important, it's not enough anymore to get in front of customers and key opinion leaders." In her two hour seminar, Burgoyne informs attendees about what blog are, how to build a blog, and how to continually come up with creative content to keep a blog going. The complete course outline is online at her website.
Blogging is not just for tech companies and tourism
In this seminar, Burgoyne will demonstrate that blogging isn't just for companies with an on line customer base. "All your customers are on line now" Burgoyne states. Even farmers and construction workers - thought to be the last to join in the technological craze- are buying fertilizer and equipment, checking weather trends and tracking competitors on line." Burgoyne will show how manufacturers, pharmaceutical companies and service industries (accounting, plumbing, electricians) are using blogs to attract customers and referrals. She will also refer to a local Caroline County manufacturer, Tanglewood Conservatories has been successfully using a blog to attract international customers.
Chesapeake College will offer Seminar Nov 14th
Chesapeake College will sponsor the first Blogging for Business seminar. It will be held on November 14, 2011 at the Wye Mills Campus from 10:00 am to 12:00 noon. Course fee is $45. Companies are encouraged to send staff from marketing, public relations, human resources and executive level positions so that a shared understanding of the platform can be built at the company - thus providing maximum support for the often controversial initiative.
For information on campus location and registration, contact Marci Leach at 410.827.5833 or mleach@chesapeake.edu
PDF News Release on Blogging for Business
Ireland Tour a
Great Success
May 30, 2011 -Mindie Burgoyne
in association with
Tenon Tours sponsored and led a
trip to Ireland's mystical sites in
the south and east. The Thin
Places Mystical Tour of Ireland held
May 15 - 24 was a huge success.
Guest started the tour in Dublin
visiting Newgrange and the Hill of
Tara, then participated in an Irish
House Party with live music.
Addition stops included Kildare,
Cashel, Ardmore, Kinsale, Cork City,
Beara Peninsula and Dingle.
Photos to be posted soon. Next
year's tour will focus on the West
of Ireland and will be held in May
of 2012.Read more at the
Thin Places Tour website or on
Mindie's new travelblog
Travel Hag.
March 15, 2011 - In an effort
to consolidate her travel writing, Mindie Burgoyne
has launched a new blog called
Travel Hag - specifically focused on travel
suitable for older woman who may not be skinny and
always energetic. Sites cover historic small
towns, mystical places, and outdoor activities such
as camping and kayaking. While Mindie's focus
is on Maryland and Ireland, she will also include
posts on Maine, Savannah, Salem, Connecticut, Outer
Banks, and the Blue Ridge Mountains this year.
She's also launched
the
Travel Hag facebook fan page
which will allow for interaction
with other .... well ... hags.
Social Media for Retail Session
added at Chesapeake College
October 14, 2010 -
Chesapeake College has added a
"Social Media for Retail" training
session for October 21st from 9:00
am to 12 noon. Course will be
taught by Mindie Burgoyne and cover
uses for Facebook, Twitter and
YouTube to advance a retail
businesses. Cost is $49.
Call Marci Leach to Register -
410-827-5833 or
mleach@chesapeake.edu.
Haunted Tour Added -
Halloween
Halloween Bus Tour – Haunted
Eastern Shore – October 31, 2010
Sponsored by Chesapeake College, Wye
Mills, MD – Tour Guide is Mindie
Burgoyne
MARION STATION, MD (October 13,
2010) – Chesapeake College has just
announced a Halloween Ghost Tour -
the third in a series of bus tours
across the Upper Shore. This ghost
tour will focus on East Dorchester
County and include sites associated
with the Eastern Shore's two most
famous ghostly characters - Big Lizz
and Patty Cannon. The tour includes
sites in Reliance, Vienna, Elliotts
Island, and Greenbriar swamp, and
will be led by author, Mindie
Burgoyne who wrote the popular book,
Haunted Eastern Shore: Ghostly Tales
from East of the Chesapeake.
Full
Release ...
WEBINAR – Using Facebook, Twitter
and LinkedIn to Grow Your Business
or Brand ...WEDNESDAY, AUGUST 11,
2010 – Sponsored by the Maryland
Dept. of Business & Economic
Development
Social Media expert, Mindie
Burgoyne will offer a training
session on using three social media
platforms to grow a business or
brand to a group of employees from
the Maryland Department of Business
and Economic Development (DBED) in
Baltimore. The training event is
scheduled for Wednesday, August 11,
2010 from 11:30 to 1:00 pm. DBED
will steam the event live on the web
so businesses all over Maryland (and
the world) can take advantage of the
training for free.
The link to access the training is
http://www.ustream.tv/channel/dbed-presents-social-media-lunch-and-learn
Full Release
SOCIAL MEDIA BOOT CAMP
SCHEDULED FOR JULY 20TH
Social
Media Boot Camp
EASTON, MD (July 7) – Mindie
Burgoyne will offer an all-day
session on how to use social media
platforms – specifically Facebook,
LinkedIn, Twitter and Blogging – to
grow a business, brand or
organization. The focus will be
developing a huge network, word of
mouth advertising and techniques for
making all the platforms work
together in a time frame that busy
business people can work with.
Read Full Release
HAUNTED HERITAGE TOUR OF CAROLINE
COUNTY SCHEDULED - JULY 18TH
Caroline Ghost Tour
Mindie Burgoyne, author of
Haunted Eastern Shore: Ghostly Tales
from East of the Chesapeake will
guide guests on a tour of haunted
sites in Caroline County on Sunday,
July 18, 2010. The tour will cover
over 80 miles and include the
haunted properties of Patty Cannon
in Reliance, Linchester Mill in
Preston, the Riverside Inn in
Greensboro, Denton Cemetery, and the
Denton jail where people today still
claim to see the ghost of Wish
Sheppard sauntering through the
corridors.
The tour starts and ends in Denton.
Guests will first gather at the
Caroline Museum of Rural Life where
Burgoyne will give a 30 minute
presentation about the sites on the
tour. Then guests will board a
luxury tour bus and follow a trail
that includes the Caroline jail
(pictured above), the Denton
cemetery where the unrestful ghost
of Marshall Price has been known to
dance on his “west-facing” grave.
Then guests will travel to .....
full story and downloadable flier.
THIN PLACES MYSTICAL TOUR -
DISCOUNTS OFFERED (5 DAYS ONLY)
http://thinplacestour.com
GREAT BLUE MEDIA JUNE
NEWSLETTER SENT OUT
June Newsletter copy online
THIN PLACES MYSTICAL TOUR BLOG
SITE LAUNCHED
http://thinplacestour.com
THIN PLACES - MYSTICAL TOUR OF
IRELAND SET FOR SEPTEMBER OF 2010
Join Mindie Burgoyne and tour
over 24 mystical sites in Ireland's
southern region including Cork, Kinsale, the Beara Peninsula and
Dingle. $1999 - land only.
Seating is limited.
Read
full details.
SHORE WOMAN MAGAZINE DOES
FEATURE ARTICLE ON MINDIE BURGOYNE
ShoreWoman Magazine, published
by Delmarva Media Group has a
feature article about Mindie
Burgoyne in the April 2010 issue.
Excerpt reads:
"By 5am most mornings, Mindie
Burgoyne is stationed at computer in
an upstairs office in her Somerset
County home. She has to start
early if she's going to manage to be
an author, social networking
consultant, blogger, economic
development expert, tour guide,
wife, mother and grandmother all in
one day."
download pdf of full article
CITY OF CRISFIELD GHOST TOUR -
FEB. 21, 2010: The small
waterfront town of Crisfield,
Maryland will be the site of Mindie
Burgoyne’s first haunted tour.
Burgoyne’s successful book, Haunted
Eastern Shore drew so much interest
from ghost hunters and ghost-story
lovers that she has agreed –at the
request of her readers - to do a
ghost tour. She chose a location out
of her book - the town closest to
where she lives - Crisfield. This
tour will feature the two Crisfield
sites mentioned in Haunted Eastern
Shore – the Ananias Crocket House
and the Ira Todd House - as well as
McCready Hospital, the Corbin
Library and several private homes in
the Crisfield area. Additionally,
the tour will offer personal
testimony from a Crisfield home
owner who experienced paranormal
activity in her hundred-year-old
home. ....full release.
HAUNTED EASTERN SHORE LECTURE
/ TOUR SERIES TO BE OFFERED AT
CHESAPEAKE COLLEGE: Next
Fall, Mindie Burgoyne will be
presenting the Haunted Eastern Shore
Lecture and Tour Series at
Chesapeake College in Wye Mills,
MD focusing on Upper Shore sites
featured in her book,
Haunted Eastern Shore: Ghostly Tales
from East of the Chesapeake.
Three sessions begin with an
evening lecture on September 28th
where Burgoyne will speak on the
history of haunted places in Kent,
Queen Anne's, Dorchester, Talbot,
and Caroline Counties, as well as
share various haunted tales
associated with those sites.
That September 28th lecture session
will be followed by two lecture /
tour events where registrants will
hear a short lecture followed by a
bus tour of the sites. Those
sessions are scheduled for October
9th for Kent, Queen Anne's and
Caroline Counties and October 23rd
for Dorchester and Talbot Counties.
For information on how to
register, contact Marci Leach (410)
827-5833.
VIRAL MARKETING SESSIONS TO BE
OFFERED AT CHESAPEAKE COLLEGE:
Mindie Burgoyne will be
presenting all three
Viral
Marketing Sessions both in the
Spring and Fall semesters at
Chesapeake. For specific dates
and times, see Where's Mindie?
For information on how to register,
contact Marci Leach (410) 827-5833.
VIRAL MARKETING SESSIONS
OFFERED AT ALLEGANY COLLEGE:
Mindie Burgoyne will be doing
three Viral Marketing Sessions at
Allegany College in the coming year.
Session I will be presented on
March 18th,
Session II on April 15th,
Session III on May 13th.
For information on how to register,
contact Becky Hadra at 301-784-5338.
SECOND PRINTING:
Haunted Eastern Shore: Ghostly Tales
from East of the Chesapeake sold
out its first printing in six weeks.
Second printing will be available to
stores by December 2nd.
 NEWS
CENTER IN EASTON - BOOK
SIGNING - NOV. 13TH
Event in Easton on
Friday the 13th at the start
of the Waterfowl Festival.
Mindie Burgoyne pictured
here with Patti Hambleton of
Easton. Hambleton
assisted with the research
for Haunted Eastern
Shore. The News
Center, located in the
Talbottowne Shopping Center
has sold more copies of the
book than any other retail
outlet in Maryland.
Haunted Eastern Shore
sold more copies that Dan
Brown's Lost Symbol
in its debut month at the
News Center. |
AMAZON.COM &
BARNESANDNOBLE.COM REPLACE
STOCK: Both major on-line
booksellers have replaced their
depleted stock of Haunted Eastern
Shore: Ghostly Tales from East of
the Chesapeake, however, History
Press is running low on the first
print run. Will History Press
go to reprint before the holidays???
REVIEWS & COVERAGE
UNPRECEDENTED!
Haunted Eastern Shore:
Ghostly Tales from East of the
Chesapeake has been featured in
8 newspapers / magazines, covered on
one television network, 6 radio
stations, and 11 in-person book
signings. Mindie Burgoyne
attributes this to the enthusiasm
started by the
Facebook Fan page and over 2100
fans spreading the word.
NEWSPAPERS / MAGS:
Cecil Whig, Star Democrat, Caroline
Times Record, Dorchester Star,
Dorchester Banner, OC Dispatch,
Crisfield Times, Maryland Life
Magazine.
RADIO STATIONS: (MTS
Broadcasting)
100.9 FM 106.3 FM
107.1 FM (Public Radio
Delmarva)
90.7FM 89.5 FM and
2BoomerBabes 96.7FM.
TELEVISION STATIONS: WMDT
Channel 47 - Halloween Coverage.
BOOKSIGNINGS: Book Cellar
(Queenstown), Cecil County Hist.
Soc., Joie de Vivre (Cambridge),
Kuhns Jewelers (Salisbury 3rd
Friday), Harrison Street Book
(Easton), Market Street Pub
(Denton), Haunted Tales Candle-lit
tour (Denton), Barnes & Noble
(Salisbury), News Center (Easton)
and Bishops Stock Gallery (Snow
Hill) -
Where's Mindie for dates and
times.
November
9th - REVIEWS ONLINE POSTED FOR
HAUNTED EASTERN SHORE
Online reviews can be read
at these links:
Dorchester Star - Gail Dean
SlavensSays ... a Delmarva Blog
HUB Pages - Reviewer Dolores Monet
Amazon.com - 3 Reviews to date
November 7th - EASTERN SHORE
STORES SOLD OUT!
All Maryland books stores and
retail outlets previously stocking
Haunted Eastern Shore are
either sold out or running very low.
Phone calls to stores indicate there
are less than 40 copies for sale in
the 22 retail outlets stocking the
book. All stores claim the
book was flying off the shelves.
Amazon.com and
BarnesandNoble.com were both out
of stock or backordered.
FLASH!! November
6th - HES #1 IN OCT. AT THE NEWS
CENTER IN EASTON
Jen from the News Center in
Easton, Maryland states that her
store sold over 100 copies of
Haunted Eastern Shore: Ghostly Tales
from East of the Chesapeake in
the month of October. It was
the top seller in the store -
brought sales for the store above
last year for the same month
......and ..... OUTSOLD DAN BROWN'S
Lost Symbol in its debut
month.
November 6th - 2BoomerBabes
Radio Station appearance
Podcast can be heard at this link
November 1st -
Haunted Eastern Shore Facebook Fan
Page hits 2000 FANS
The Haunted Eastern Shore
book has its own
Facebook Fan Page (can be
accessed by public - do not have to
be a Facebook member) hit 2000 Fans
by Halloween. Mindie Burgoyne
ran a contest to give away 3 copies
of the book in drawings among all
fans in the fan base hit 2000.
By midnight, October 31st the fan
base had hit 2011. Burgoyne
attributes the massive coverage on
the book to the Fan site.
October 31st - HALLOWEEN -
Book Signing at Barnes and Noble in
Salisbury
Mindie will sign copies of
Haunted Eastern Shore at the
Barnes & Noble store in North
Salisbury.
October 30, 2009: Book
signing at the Haunted Tales
Candle-Lit Walk in Denton
Mindie will be at the Caroline
Museum of Rural Life in Denton (2nd
and Gay Streets) to sell and sign
copies of Haunted Eastern Shore
just prior to the Haunted Tales
Candle-Lit Walk - an escorted ghost
walk in Denton. Meet her at
the museum at 6:30 - 7:30.
Tours leave at 7:00pm and 7:30 pm.
October 30, 2009:
Booksigning at Market Street Pub in
Denton 12 - 2 pm
Mindie Burgoyne will be at the
Market Street Public House in Denton
on Friday, October 30th to sell and
sign books. Event is sponsored
by the Caroline Office of Tourism.
October 29, 2009:
Appearance on MTS Broadcasting
100.9 FM 106.3 FM
107.1 FM
Troy Hill interviewed Mindie about
her book, Haunted Eastern Shore
and questioned her particularly
about the sites in Dorchester
County. Additional questions
included how she researched the
book, what drove her to write it,
and how she chose those particular
sites that are featured in the book.
October 29, 2009: Viral
Networking Seminar for the Electric
Cooperative of Maryland, Delaware,
and Virginia.
Mindie offered
Session 1 of her Viral Networking
sessions to a group of
communications professionals at the
Electric Cooperatives of MD, DE, and
VA Annual Conference held at
Harbourtowne Resort in St. Michaels.
October 24, 2009: Book
signing at Harrison Street Books in
Easton
Mindie signed copies of
Haunted Eastern Shore in Easton.
19 of 20 books were sold. Mindie
also sat for an interview by Grek
Maki of the Star Democrat.
October 23, 2009: Interview on
Public Radio Delmarva
90.7FM and 89.5 FM
Jenni Pastusak interviewed
Mindie about her book, the sites
included and how she came to do the
research. This interview was
part of the membership drive and two
signed copies of Haunted Eastern
Shore were awarded to the first
2 callers pledging during Mindie's
interview. Public Radio
Delmarva is located at Salisbury
University.
October 19, 2009: Mindie
addresses the Historical Society of
Cecil County and their Annual
Meeting.
Mindie attended and spoke at the
Historical Society's annual meeting
at the Chesapeake Inn in Chesapeake
City. There were over 70 in
attendance, many that came
specifically to hear her speak.
Mindie described her methods for
researching the book Books were sold
and signed afterwards.
October 15, 2009: 1500
FANS
Jimmy Colbourne became the
1500th fan on
Haunted Eastern Shore FAN page.
Book continues to sell remarkably
well. The Facebook fan page
has spread the news rapidly about
book signings, availability and
speaking appearances.
October 10th - Book signing in
Cambridge
 |
 |
 |
Joie de Vivre - Cambridge
- 10/10
Above: Book signing at Joie de Vivre
Gallery in Cambridge on 10/10.
Left.... Mindie with Mary Calloway of
Cambridge Economic Development.
Middle.... Mindie with Steve Mills (a fan
from the
Facebook Fan Page). Right.... Joy
Loeffler of Dorchester County Economic
Development, Joy Staniforth - owner of Joie
de Vivre, and Mindie. |
October 5, 2009: 1000 FANS:
Susan Goode Hopper became the
1000th fan on the
Haunted Eastern Shore FAN page.
Facebook has proven to be a
remarkable marketing tool for this
book. Local bookstores up and
down the Eastern Shore have run out
of the copies they ordered in the
first five days.
October 2, 2009: Viral
Networking Seminar for the Maryland
Economic Development Association (MEDA)
Mindie Burgoyne offered
Session 1 of her Viral Networking
sessions to members of the Maryland
Economic Development Association at
Anne Arundel Community College.
October 1, 2009: Haunted
Eastern Shore is released. Three
days after its launch, Mindie
Burgoyne signed copies of the
book Haunted Eastern Shore,
Ghostly Tales from East of the
Chesapeake at the Book Cellar in
Queen Anne's County
 Book
Cellar - Queenstown - 10/3
Mindie
Burgoyne with Jean Fabi (left) and Faith
Elliott-Rossing (right) at the book singing
at Book Cellar in Queenstown, MD. Jean and
Faith are both from the
Queen Anne's County Office
of Economic Development,
Agriculture and Tourism. All but
two books were sold and signed and many
Friends from the
Facebook Fan Page attended. |
September 28, 2009: Speaking
Engagement with the Maryland Writers
Association, Baltimore Chapter
Mindie Burgoyne provided a talk
on "Social Media techniques for
Writers" at Ukazoo Books in Towson,
MD. Writers from Baltimore
region learned how to use Facebook,
LinkedIn, Twitter, YouTube and
blogging to promote and sell their
work.
September 5, 2009:
Haunted Eastern Shore Facebook
Fan Page launched garner 80 fans
in its first 24 hours.
Become a FAN here and share
stories of Eastern Shore haunted
sites, as well as get a sneak
preview of content in Mindie's book
Haunted Eastern Shore; Ghostly
Tales From East of the Chesapeake.
September 4, 2009:
Viral
Networking Session II held in
Easton with over-capacity group of
45. Session went into depth on
how to use Facebook and LinkedIn to
market small business. Talbot
Chamber of Commerce, Maryland
Department of Business and Economic
Development and PNC sponsored the
event.
September 1, 2009:
Viral Networking Seminars continue
to be well attended.
Viral
Networking Session I held in Easton
on August 25th exceeded capacity
having 43 in attendance.
Seminar focused on the basics of
using social media - particularly
Facebook, LinkedIn, Twitter, YouTube
and blogging - to promote a
business, cause, organization or
brand.
Session II is scheduled
for September 3rd and is already at
max capacity of 40 registered
attendees. |
