Writing the Vision - Mindie Burgoyne, a Maryland Writer


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Mindie Burgoyne - writer, author, business development rep
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Christmas Letter 2007

Christmas Letter 2006

 

Social Media Training
Using Social Media Platforms to grow your small business.

 

Social Media Bootcamp  
All day how-to session on growing small businesses with Social Media

In this all-day session, Mindie Burgoyne demonstrates how to identify which social media platforms are best for your company's needs, and then how to develop a strategy for using social media to get measurable results. 

Five platforms for business are explored - Facebook, LinkedIn, Twitter, YouTube and Blogging.  By the end of this session each attendee will have a strong knowledge of the social media platforms and the diverse marketing / communication benefits of each.

Many of you know of my success with using social media. My last book sold out its first printing in 6 weeks, I've had more requests for tours, training, and speaking engagements than I can handle and never personally solicited one ... until now. 

I attribute my success to "accidentally" using social media platforms to go "viral" with networking.  My new connections brought the opportunities to me.  My use of the social media platforms - specifically LinkedIn, Facebook, Twitter, and Blogging made differences I couldn't have imagined.  Now I'm busy ... but happy.

At my social media bootcamps I share my strategies for success using these four platforms.  I promise, everyone that attends will leave with a new, positive, confident outlook on how to use social media tools to grow a business, brand or organization.

Course outline below.
* Attendees should have a basic working knowledge of the  Facebook and LinkedIn platforms.

Cost to attend is $79 per person (lunch is included).  Attendees will received copies of slide presentation, plus handouts with additional take-home information, links, tutorials and future reference.

 

SOCIAL MEDIA BOOT CAMP Itinerary

8:30 am - 10:00 am
Defining Your Company's Social Media Strategy
& How LinkedIn Works

  • Identifying the 5 platforms - Facebook, LinkedIn, YouTube, Twitter and Blogging
  • Identifying and Prioritizing Your company's needs
  • Building Your Network
  • LinkedIn - The Benefits, how to make use of this giant roladex.
  • LinkedIn PAGES - NEW!
  • 15 Ways to Use LinkedIn to Grow your Business
  • 5 biggest mistakes people make with LinkedIn

10:00 am 12:00 - Facebook
The most powerful and most universally used social media platform, Facebook allows you to work with your network any time on any day. Your virtual network is up and running 24/7.

  • The Power of the Facebook Profile
  • Building a Facebook Network - Who do you "friend" and why?  When to hide and when to "de-friend"
  • Status Posts - How and what to post - and how often is too often / not enough
  • Using Friend Lists, and 3rd party applications
  • Huge Benefit in Photos, Links and Events
  • Paying attention to the Newsfeed
  • The Check In Feature - ideas for promotions 
  • 5 Biggest Mistakes People Make Using Facebook (mistakes that can actually harm a business)
  • Finding time for Facebook, timesavers and organizing hints

12:00 - 1:00 - Lunch

1:00 - 2:00 - Facebook Pages and Ads

  • How do Pages Work? What are the Benefits
  • What to post on Pages
  • Building the Fan Base
  • Getting new fans - Facebook Badges & Cross Promoting
  • Facebook Ads - How does the paid advertising work for facebook fan pages?  Tracking the Marketing campaign
  • Facebook Pages that drive customers away   - NEW!

2:00 - 3:00 - Understanding the Uses of Twitter

  • What is micro blogging?
  • Twitter basics
  • The Twitter Lingo - RT DM @ and #
  • Using Twitter Lists
  • 10 Good ways to use Twitter for Business
  • Starting conversations, developing networks
  • Targeting new contacts in desired demographics and industry sectors
  • Twitter pitfalls
  • Crossing Platforms - One message, 3 Platforms?

3:00 - 4:00 - Blogging

  • Understanding the blogging platform
  • Two essentials for an effective blog
  • Importance of Key Words and how to gauge their power
  • Posting - how often, how much
  • Generating Comments & Conversation?
  • Creating your blogging network, getting followers
  • Using Google alerts and Google reader
  • A bit about Blogger and Wordpress.

 

 

SOCIAL MEDIA TRAINING SESSIONS INCLUDE:

Harnessing the Power of Social Media - an overview on how access the tremendous networking and marketing power behind social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Blogging.

Beginning Blogging - Online Class - - Online Class - 4 weeks. Paricipants attend video session (1hour) and spend about 4 hours per week on assignments. At end of 4 weeks participants will have set up a blog on WordPress, edited images, published 2 posts, learned basics of SEO and how to drive traffic to the blog.

Blogging for Business - learning the blogging platform and how a blog (short for web log) can become the personal "face" of your company, keep in touch with customers, attract attention and buzz and be a tool for continually driving traffic to your website.

Social Media for Business Training Session I - An overview of the Big 5 Platforms - Facebook, LinkedIn, Twitter, YouTube and Blogging, and a strategy for using those platforms to increase business revenues.

Social Media for Business Training Session II - Focus on Facebook and LinkedIn with particular focus on Facebook Pages and LinkeIn Pages, and how to use these platforms to grow a business.

Social Media for Business Training Session III - Focus on Twitter, Blogging and You Tube, how the platforms work and how to integrate them into a marketing / pr plan for business.

Social Media for Retail - Maximizing the power of social media to promote, and grow a retail business - special focus on Facebook and Youtube.

Social Media Bootcamp -  All day session with modules on Facebook, LinkedIn, YouTube, Twitter, and blogging.  People that attend this bootcamp leave with a solid understanding of how to implement a social media strategy.

Social Media Customized Training - Training has been crafted for Human Resource Groups, Military, Tourism, Retail, and Real Estate.  Ask for a customized training for you group.

Social Media  - Private Consultation - one on one.

FEES:  Mindie Burgoyne negotiates the fees for speaking, presenting or putting on seminars with the host of the event.  Typical fee for one 3 hour session is $500 plus travel expenses.  Training for Maryland non-profit business associations with a specific mission to help business grow (e.g. Chambers, Economic Development offices) can be offered at no charge.  Ask about this.

What does the Host need to provide?
- The venue
- Live Internet connection
- White board with markers
- Projector for PowerPoint presentation
- Travel Accommodations if drive is in excess of 2 hours. 

Host also is communication point for registration and payment.  Attendees book directly through the host.

Please contact Mindie if you are interested in hosting a seminar or for further information.

 
 
 
 
SPEAKING PLATFORM
 

SOCIAL MEDIA FOR THE 21ST CENTURY(NEW)

HARNESSING THE POWER OF SOCIAL MEDIA

BEGINNER BLOGGING - ONLINE CLASS

BLOGGING FOR BUSINESS (NEW)

SOCIAL MEDIA FOR BUSINESS I

SOCIAL MEDIA FOR BUSINESS II

SOCIAL MEDIA FOR BUSINESS III

SOCIAL MEDIA FOR RETAIL

SOCIAL MEDIA BOOTCAMP

PRIVATE CONSULT

CUSTOM TRAINING

UPCOMING TRAINING EVENTS

TRAVEL LECTURES

TOURS

Thin Places Facebook Fan page - Become a FAN
Viral Networking Fan Site

 

 

 
 
 
 
 

Copyright 2006 -2013 by Mindie Burgoyne  All Rights Reserved. 
No material may be reprinted or used without written permission.