- Social Media Training Customized
to Fit Your Industry Sector
SPECIALIZED WORKSHOPS -
Groups have requested Social Media
training that is specifically geared
toward a particular industry or
business sector. Mindie can
work with any group to develop a
strategy that will fit.
Training sessions can go from 40
minutes to 3 hours depending on the
depth of coverage desired.
Several customized trainings have
already been created and are listed
below. If you don't see your
industry mentioned and would like
industry-specific training, make the
request to Mindie Burgoyne for
will require some research.
- Social Media for Retail
- Social Media for Writers
- Social Media for
- Social Media for Tourism
& Destination Marketers
- Social Media for
Volunteer Orgs. and Non-Profits
- Social Media for Human
- Social Media for Direct
- Social Media for Real
Please inquire about having a
Viral Networking session with a
special focus for your group or
GROUP SOCIAL MEDIA TRAINING
Harnessing the Power of Social Media - an overview on how access the tremendous networking and marketing power behind social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Blogging.
Beginning Blogging - Online Class - - Online Class - 4 weeks. Paricipants attend video session (1hour) and spend about 4 hours per week on assignments. At end of 4 weeks participants will have set up a blog on WordPress, edited images, published 2 posts, learned basics of SEO and how to drive traffic to the blog.
Blogging for Business - learning the blogging platform and how a blog (short for web log) can become the personal "face" of your company, keep in touch with customers, attract attention and buzz and be a tool for continually driving traffic to your website.
for Business Training Session I
- An overview of the Big 5 Platforms
- Facebook, LinkedIn, Twitter,
YouTube and Blogging, and a strategy
for using those platforms to
increase business revenues.
for Business Training Session II
- Focus on Facebook and LinkedIn
with particular focus on Facebook
Pages and LinkeIn Pages, and how to
use these platforms to grow a
for Business Training Session III
- Focus on Twitter, Blogging and You
Tube, how the platforms work and how
to integrate them into a marketing /
pr plan for business.
for Retail - Maximizing the
power of social media to promote,
and grow a retail business - special
focus on Facebook and Youtube.
Bootcamp - All day session
with modules on Facebook, LinkedIn,
YouTube, Twitter, and blogging.
People that attend this bootcamp
leave with a solid understanding of
how to implement a social media
Media Customized Training -
Training has been crafted for Human
Resource Groups, Military, Tourism,
Retail, and Real Estate. Ask
for a customized training for you
Media - Private Consultation
- one on one.
Burgoyne negotiates the fees for
speaking, presenting or putting on
seminars with the host of the event.
Typical fee for one 3 hour session
is $500 plus travel expenses.
Training for Maryland non-profit
business associations with a
specific mission to help business
grow (e.g. Chambers, Economic
Development offices) can be offered
at no charge. Ask about this.
What does the Host need to provide?
- The venue
- White board
- Projector for
- Travel Accommodations if drive is
in excess of 2 hours.
also is communication point for
registration and payment.
Attendees book directly through the
Please contact Mindie if you are
interested in hosting a seminar or
for further information.