Private Consulting -
on how to leverage social media
networks to grow your business
Mindie provides excellent
one-on-one private training on how
to build a virtual network using
social media platforms and then.
leverage that network to help grow
your small business.
WHAT DOES A PRIVATE CONSULT
PROVIDE YOU WITH?
- A three hour one-on-one
session covering with hands on
training with each of the 5
- Broad overview of how these
platforms work – LinkedIn,
Twitter, Facebook, YouTube and
blogging – and how to use them
for virtual networking getting
- The keys to building a
successful network for your
- How to post to the networks
for the best results and comment
on others in return
- Time management – how much
time to you need to spend on
this for the return you desire
- Coaching on building
your Facebook fan page
- Worksheet guides for
building a strong target network
specifically tailored to your
product, service, company or
- List of link and tutorial pages on Facebook
and Twitter to leave behind to
- 30 days of phone / email
support (up to 60 minutes) for
quick questions and
"Social media is a platform
from which you can build a virtual
network - that is, a network
similar to a personal network of
people you've met face-to-face -
only larger, more accessible and
more powerful. Imagine being
able build a network in the
thousands and then being able to
speak to your entire network 4 or 5
times a day." ~Mindie
Unlike many teachers and coaches
training on using social media
networks, Mindie has an outstanding
track record of putting her
expertise into practice.
Mindie started building social
media networks through Facebook,
Twitter and LinkedIn in February of
2009. Within one month she had
received offers to write for four
magazines and one book publisher.
She accepted the book offer and
wrote Haunted Eastern Shore:
Ghostly Tales From East of the
Chesapeake for History Press.
This book was one of regional
interest to an area with a
population under 600,000. The
expected sales were about 1500
copies sold in the first year.
someone who has used Facebook
since 2004, I never thought I
would be someone who would
benefit from this seminar.
Mindie's advice far exceeded my
expectations and I now have a
more strategic approach to
social networking and a true
appreciation for the power it
~Allison Castellana -
City of Crisfield Events Planner
TRACK RECORD OF SUCCESS
One month before the book was
launched (September 3, 2009), Mindie
began a Facebook Fan page for the
book and by launch date - October
1st, the Fan page had acquired 1000
fans. That number rose to 2000 fans
by November 1st, and the book was
close to selling out of its first
By November 13th, six weeks after
its launch, Haunted Eastern Shore
sold out its first printing and
went into its second printing.
In addition, Mindie Burgoyne
achieved the following sales and
marketing successes IN THE FIRST SIX
WEEKS after launch:
1. Haunted Eastern Shore
was covered by nine regional
2. Mindie Burgoyne was asked to
discuss her book on two local
3. Interviews with Mindie were
broadcast on 7 radio stations (incl.
4. Haunted Eastern Shore was
featured on the cover of the Star
Democrat weekend insert along with a
1500 word article on how she came to
write the book.
5. Mindie was asked to speak at two
annual events for local non-profits
6. Twelve retail outlets asked for
Mindie to appear for book signing
7. Mindie's book had made it as high
as #16 in sales on Amazon.com for
books on the Paranormal and #22 for
books with a regional focus in the
OTHER SUCCESSES IN JUST THREE
Through her social media
networks, Mindie has been able to
make connections with literary
agents, publishers and potential
candidates for interviews -
(including Paddy Moloney of the
Social media outlets have allowed
Mindie to expand her speaking
platform and attracted seventeen
opportunities to offer seminars,
talks and private consults with
those interested in learning more
about how to leverage virtual
"Mindie understands how to use
social networking better than
anyone else out there. Business
people who aren't using these
platforms to spread their
message are missing out on
opportunities. But just having a
presence on these sites isn't
enough. Mindie explains the do's
and don'ts of social
CMBassett Consulting, LLC
Former Press Secretary to
Congressman Wayne Gilchrest
See where Mindie is presenting
Social Media Seminars.
GROUP SOCIAL MEDIA TRAINING
Harnessing the Power of Social Media - an overview on how access the tremendous networking and marketing power behind social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Blogging.
Beginning Blogging - Online Class - - Online Class - 4 weeks. Paricipants attend video session (1hour) and spend about 4 hours per week on assignments. At end of 4 weeks participants will have set up a blog on WordPress, edited images, published 2 posts, learned basics of SEO and how to drive traffic to the blog.
Blogging for Business - learning the blogging platform and how a blog (short for web log) can become the personal "face" of your company, keep in touch with customers, attract attention and buzz and be a tool for continually driving traffic to your website.
for Business Training Session I
- An overview of the Big 5 Platforms
- Facebook, LinkedIn, Twitter,
YouTube and Blogging, and a strategy
for using those platforms to
increase business revenues.
for Business Training Session II
- Focus on Facebook and LinkedIn
with particular focus on Facebook
Pages and LinkeIn Pages, and how to
use these platforms to grow a
for Business Training Session III
- Focus on Twitter, Blogging and You
Tube, how the platforms work and how
to integrate them into a marketing /
pr plan for business.
for Retail - Maximizing the
power of social media to promote,
and grow a retail business - special
focus on Facebook and Youtube.
Bootcamp - All day session
with modules on Facebook, LinkedIn,
YouTube, Twitter, and blogging.
People that attend this bootcamp
leave with a solid understanding of
how to implement a social media
Media Customized Training -
Training has been crafted for Human
Resource Groups, Military, Tourism,
Retail, and Real Estate. Ask
for a customized training for you
Media - Private Consultation
- one on one.
Burgoyne negotiates the fees for
speaking, presenting or putting on
seminars with the host of the event.
Typical fee for one 3 hour session
is $500 plus travel expenses.
Training for Maryland non-profit
business associations with a
specific mission to help business
grow (e.g. Chambers, Economic
Development offices) can be offered
at no charge. Ask about this.
What does the Host need to provide?
- The venue
- White board
- Projector for
- Travel Accommodations if drive is
in excess of 2 hours.
also is communication point for
registration and payment.
Attendees book directly through the
Please contact Mindie if you are
interested in hosting a seminar or
for further information.