Viral Networking Seminars
Session III -
Using Twitter, Blogs and YouTube -
the basics for leveraging these
social media networks to grow your
business or brand
Viral Networking III - This
session is BRAND NEW.
(next Sessions III to be held at
Chesapeake College May 5th and
Allegany
College May 13th.
Learn how to use Twitter and
YouTube to market events,
destinations, enhance campaigns,
promote products and use heavily for
public relations. Blogging for large
corporations is also covered.
Learn the basics of using
Twitter, blogging and
creating and using a YouTube
channel to...
- help market a small business
- market destinations
- market events
- enhance promotions,
campaigns
- drive more traffic to a
website
- brand yourself, brand your
company
- combining these three
platforms with Facebook
This is the final of three
sessions on using social media
platforms to enhance business /
organization marketing efforts or
branding.
This session is for mid-level or savvy internet
users. In order to understand
the content covered, attendees
should have:
- Visited blog sites with an
understanding of what a "blog"
is.
- Viewed videos online
- Set up a twitter account
"Just after taking the
initiative to hesitantly set up
a personal Facebook page as well
as a Fan page, I came across
Mindie's seminar. This was a
totally foreign topic to me
-Viral Marketing so I jumped at
the chance to attend. Mindies'
professionalism combined with
her engaging personality and
incredible spot on marketing
expertise, make this a must
attend course."
~Lisa Ludwig, Program
Coordinator, Lower Eastern Shore
Heritage Council
See where Mindie is presenting
Social Media Seminars.
WORKSHOP
OUTLINE
I. REVIEW - the Basics of Social
Media, and the Networking vs.
Marketing concept.
II. 3 Rules of Success for Using
Social Media to Grow Business or a
Brand
III. Twitter Basics
- What is Microblogging?
How does it work?
- Getting Followers
- Who to Follow?
- Creating Useful Entries in
140 characters or less
- Using Twitter Lists
effectively
- Useful Apps - HootSuite, TweetDeck,
TwitBin, Twittelator, Friend or
Follow
- Tracking Your Competition
- Using Twitter to Drive
Traffic to Your Website or
Affiliate Site
- New contacts, New contacts,
New contacts
- Targeting a demographic, an
industry sector, a brand, a
common interest
- Meshing Twitter with
Facebook
- 10 Biggest Mistakes People
Make Using Twitter
IV. Blogging Basics
- What is a Blog? How is
it different from a Website?
- What should you "blog"
about?
- Getting Started - Blogger,
Wordpress
- Monetizing blogs - should
you?
- Getting People to visit /
follow your Blog
- Promoting Blog with other
Social Media
- Blogs as an advertising /
marketing tool
- Hiring a blogger ... what to
request
- Working as a blogger ... how
to pitch the job
V. YouTube Basics
- YouTube as a Search Engine
- Uploading Videos
- Creating a Channel
- Getting and Keeping
Subscribers
- Ancillary Marketing -
interviews, destinations,
performances
- Cheap, effective equipment
and software
VI. Creating a Synergy
between various Social Media for
Viral Circulation
VII. Managing Social Media
Time.
See Workshop Outlines for
Session I and
Session II.
Return to
Viral
Networking Overview
Private Consultation
SPECIALIZED WORKSHOPS -
Several groups have asked to have
the Viral Networking sessions geared
towards a specific group. Each
of these specialized sessions offer
the same principles as in the
general Viral Networking Session I,
but with a specific focus on using
social media for that specific
niche. Mindie Burgoyne will
research the niche prior so that the
information delivered is pertinent.
- Viral Networking for
Writers
- Viral Networking for
Communications Professionals
- Viral Networking for
Destination Marketers
- Viral Networking for
Volunteer Organizations and
Non-Profits
- Viral Networking for
Human Resources Professionals
Please inquire about having a
Viral Networking session with a
special focus for your group or
audience.
See where Mindie is presenting
Social Media Seminars.
FEES: Fees for
attending seminars are set by the
host. Mindie will book
directly with the host and work out
the specifics for fees.
Please contact Mindie for
further information.
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