Course teaches principles of the blogging platform and using a blog to grow a business or organization. Learn how a blog can help keep in touch with customers, attract attention, start conversations, connect with potential customers, become the personal face of a business / organization and drive traffic to your website.
4 Online classes over the 4 weeks
Help participants understand the WordPress platform, start a blog, and develop a plan for running a blog as part of a business growth plan.
PLATFORM - Google Hangout - Audio , Video & Screenshare
Using the FREE Google Hangout plug in available via Google+, participants will be able to see and hear the instructor through a video cam, but will also be able to see her screen where she will demonstrate processes. Participants must have an @gmail.com account.
WHAT CAN PARTICIPANTS EXPECT TO GAIN?
Each participant will be able to understand the FREE Wordpress hosted blogging platform, and will have a full blog up and running with at least two posts. This is providing the participant does the work assigned.
The Online Class will be divided into four WEEKS. Each week should take the participant approximately 1 hour of class time (online) and 3 to 4 hours of time during the week to complete that week's assignments. Classes are scheduled on Monday evenings.
Week 1 – Preparing to Blog - Objectives
- Identifying your brand
- Understanding blogs as conversations – Finding online conversations
- Identifying your niches
- Necessary blog tools
- Create 5 Customer Profiles
Module 1. Welcome
Module 2. What are blogs
Module 3. Using your blog as a marketing tool
Module 4. Finding Your Niche and Your Voice
Module 5. Three Tools that support blogging – Pixlr, iGoogle, Google Alerts, tracking trends
Module 6. Creating Customer Profiles
Week 2 – The Blogging Platform – Objectives
- Understand and use FREE WordPress Platform
- Set up a new blog with title, tagline, headshot, profile, categories, widgets
- Create A Static Page
- Create a Wordpress Menu
Module 1 Creating a New Blog and Blog Profile
Module 2 Setting Up Your New blog
Module 3 Your WorldPress Profile
Module 4 Dashboard and Details
Module 5 Post Categories
Module 6 Wigets and Sidebar
Module 7 Static Pages
Module 8 Creating a Menu
Week 3 – More on the Blogging Platform – Objectives
- Answering Questions and Perfecting the nine modules in Week
- Your first blog post
- Handling Comments
Module 1 – Reviewing Week 2's assigments & questions
Module 2 – Elements of a post
Module 3 – How important is the headline?
Module 4 – Formatting images and text to fit
Module 5 – Creating your first post
Week 4 – Publication Schedule and Drawing Traffic
- Draft a publication schedule for posts
- Crafting a post so it creates a conversation
- Super Easy Posts
- Tips for driving traffic to your blog
- SEO (Search Engine Optimization) for beginners
Module 1 – Publication Schedules – how and why they work in blogging
Module 2 – How to write a post so the reader is inclined to talk back
Module 3 – Numbered lists, Tips, Opinionated Pieces and other super easy blog posts.
Module 4 -
Methods and tools for getting people to read your blog
Module 5– SEO Widgets and Guidelines for Optimizing posts for search engines.
Module 6 - Tracking Your Success
After completing each the 4 week course, each participant will have a working blog and will have an understanding of the Wordpress platform, photo editing, crafting blog posts, setting up a publishing schedule and engaging with the reading community through the blog he or she has created in class.
Cost - $99
For information about the next Online class on blogging, send email to Mindie at firstname.lastname@example.org